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Illoura The Label seeks to make timeless baby, children's and womenswear that will be cherished for years to come. Each piece in the Illoura collection is thoughtfully designed in their studio by the sea in Gippsland, Victoria. Illoura prioritise quality over quantity, creating considered and concise collections full of heirlooms destined to remain cherished pieces to be passed down through generations.

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27 products

Illoura the Label - Lightweight Knit Romper Choc Stripe
ILLOURA THE LABEL
Illoura the Label - Lightweight Knit Romper Choc Stripe Sale price$79.00
Illoura the Label - Lightweight Knit Shorts MossIlloura the Label - Lightweight Knit Shorts Moss
ILLOURA THE LABEL
Illoura the Label - Lightweight Knit Shorts Moss Sale price$59.00
Illoura the Label - Lightweight Knit Tee Moss
ILLOURA THE LABEL
Illoura the Label - Lightweight Knit Tee Moss Sale price$65.00
Illoura the Label - Filet Crochet Pants ButterIlloura the Label - Filet Crochet Pants Butter
ILLOURA THE LABEL
Illoura the Label - Filet Crochet Pants Butter Sale price$95.00
Illoura the Label - Filet Crochet Crop ButterIlloura the Label - Filet Crochet Crop Butter
ILLOURA THE LABEL
Illoura the Label - Filet Crochet Crop Butter Sale price$85.00
Illoura the Label - Sadie Overalls Pink Stripe
ILLOURA THE LABEL
Illoura the Label - Sadie Overalls Pink Stripe Sale price$85.00
Illoura the Label - Darcy Dress Pale IndigoIlloura the Label - Darcy Dress Pale Indigo
ILLOURA THE LABEL
Illoura the Label - Darcy Dress Pale Indigo Sale price$89.00
Illoura the Label - Koa Dress FlamingoIlloura the Label - Koa Dress Flamingo
ILLOURA THE LABEL
Illoura the Label - Koa Dress Flamingo Sale price$79.00
Illoura the Label - Lightweight Knit Pants Choc ContrastIlloura the Label - Lightweight Knit Pants Choc Contrast
ILLOURA THE LABEL
Illoura the Label - Lightweight Knit Pants Choc Contrast Sale price$75.00
Illoura the Label - Lightweight Pullover Choc StripeIlloura the Label - Lightweight Pullover Choc Stripe
ILLOURA THE LABEL
Illoura the Label - Lightweight Pullover Choc Stripe Sale price$79.00
Illoura the Label - Lennie Skirt Indigo BloomIlloura the Label - Lennie Skirt Indigo Bloom
ILLOURA THE LABEL
Illoura the Label - Lennie Skirt Indigo Bloom Sale price$75.00
Illoura the Label - Filet Crochet Pants MossIlloura the Label - Filet Crochet Pants Moss
ILLOURA THE LABEL
Illoura the Label - Filet Crochet Pants Moss Sale price$95.00
Illoura the Label - Filet Crochet Crop MossIlloura the Label - Filet Crochet Crop Moss
ILLOURA THE LABEL
Illoura the Label - Filet Crochet Crop Moss Sale price$85.00
A young child with blond hair wears the Illoura the Label - With Love Tee Flamingo by ILLOURA THE LABEL and floral patterned shorts, standing against a plain background.A young child with blond hair stands barefoot and smiles slightly in the Illoura the Label - With Love Tee Flamingo by ILLOURA THE LABEL, set against a plain white background.
ILLOURA THE LABEL
Illoura the Label - With Love Tee Flamingo Sale price$55.00
Illoura the Label - With Love Tee ChocIlloura the Label - With Love Tee Choc
ILLOURA THE LABEL
Illoura the Label - With Love Tee Choc Sale price$55.00
Illoura the Label - Darcy Dress Indigo BloomIlloura the Label - Darcy Dress Indigo Bloom
ILLOURA THE LABEL
Illoura the Label - Darcy Dress Indigo Bloom Sale price$95.00
A young girl with light brown hair stands barefoot against a white backdrop, looking to the side and wearing the Illoura the Label - Maggie Dress Pink Salt by ILLOURA THE LABEL, featuring long sleeves and a soft pink hue.A young girl with blonde hair walks barefoot in profile against a plain white background, wearing the Illoura the Label - Maggie Dress Pink Salt by ILLOURA THE LABEL.
ILLOURA THE LABEL
Illoura the Label - Maggie Dress Pink Salt Sale price$89.00
Illoura the Label - Elsie Blouse WhiteIlloura the Label - Elsie Blouse White
ILLOURA THE LABEL
Illoura the Label - Elsie Blouse White Sale price$75.00
Illoura the Label - Nikkou Pants GingerIlloura the Label - Nikkou Pants Ginger
ILLOURA THE LABEL
Illoura the Label - Nikkou Pants Ginger Sale price$56.00 Regular price$79.00
Illoura the Label - Basic Tee Cocoa StripeIlloura the Label - Basic Tee Cocoa Stripe
ILLOURA THE LABEL
Illoura the Label - Basic Tee Cocoa Stripe Sale price$39.00 Regular price$55.00
Illoura the Label - Scrunchie MauveIlloura the Label - Scrunchie Mauve
ILLOURA THE LABEL
Illoura the Label - Scrunchie Mauve Sale price$15.00
Illoura the Label - Eden Dress Red Plaid - Size 1Illoura the Label - Eden Dress Red Plaid - Size 1
ILLOURA THE LABEL
Illoura the Label - Eden Dress Red Plaid - Size 1 Sale price$95.00
Illoura the Label - Essential Knit Romper Mauve Stripe - Size 4Illoura the Label - Essential Knit Romper Mauve Stripe - Size 4
ILLOURA THE LABEL
Illoura the Label - Essential Knit Romper Mauve Stripe - Size 4 Sale price$56.00 Regular price$79.00
A young girl in a sleeveless cream top and the ILLOURA THE LABEL Lennie Skirt Watermelon with an elasticated waistband stands barefoot against a plain light-colored wall, looking to the side. Her hair is long and loose. The setting is minimalist and bright.A young girl faces the wall, wearing a cream-colored smocked top and the Lennie Skirt Watermelon by ILLOURA THE LABEL, which features an elasticated waistband. Her long, light brown hair cascades down her back against the plain, light-colored background.
ILLOURA THE LABEL
Lennie Skirt Watermelon Sale price$49.00 Regular price$69.00
Sold outA young child with light brown hair stands barefoot, gazing at a blank wall. They're dressed in a vacation-style, colorful outfit from ILLOURA THE LABEL, featuring Crochet Shorts Sunset Stripe with Retro Sunset hues in red, yellow, and white horizontal patterns.A young child with long blonde hair stands barefoot on a light-colored floor, wearing ILLOURA THE LABEL's Crochet Top Sunset Stripe and matching shorts in vibrant hues of red, blue, and yellow. The background is a plain, light wall.
ILLOURA THE LABEL
Crochet Shorts Sunset Stripe - Size 6 Sale price$56.00 Regular price$79.00
A toddler with curly hair stands against a light wall, wearing the bright red Mars Romper Watermelon by ILLOURA THE LABEL, adorned with coconut buttons. The child gazes slightly to the side with a curious expression.A curly-haired toddler stands barefoot on a light floor, reaching up to a white wall, wearing ILLOURA THE LABEL’s Mars Romper Watermelon with coconut buttons.
ILLOURA THE LABEL
Mars Romper Watermelon - Size 2 Sale price$49.00 Regular price$69.00
A young girl with long dark hair stands barefoot, facing away. She embodies a relaxed vacation style in a matching ILLOURA THE LABEL beige cotton crochet top and their Crochet Shorts Ecru. The background features a plain, light-colored wall and floor.A young girl with long dark hair is standing against a plain background, wearing the Crochet Shorts Ecru by ILLOURA THE LABEL and a cream-colored cotton crochet tank top.
ILLOURA THE LABEL
Crochet Shorts Ecru Sale price$53.00 Regular price$75.00

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