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Illoura The Label seeks to make timeless baby, children's and womenswear that will be cherished for years to come. Each piece in the Illoura collection is thoughtfully designed in their studio by the sea in Gippsland, Victoria. Illoura prioritise quality over quantity, creating considered and concise collections full of heirlooms destined to remain cherished pieces to be passed down through generations.

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27 products

Illoura the Label ~ Scrunchie MauveIlloura the Label ~ Scrunchie Mauve
ILLOURA THE LABEL
Illoura the Label ~ Scrunchie Mauve Sale price$15.00
Illoura the Label ~ Scrunchie Red PlaidIlloura the Label ~ Scrunchie Red Plaid
ILLOURA THE LABEL
Illoura the Label ~ Scrunchie Red Plaid Sale price$15.00
Illoura the Label ~ Eden Dress Red PlaidIlloura the Label ~ Eden Dress Red Plaid
ILLOURA THE LABEL
Illoura the Label ~ Eden Dress Red Plaid Sale price$95.00
Illoura the Label ~ Essential Knit Romper Mauve StripeIlloura the Label ~ Essential Knit Romper Mauve Stripe
ILLOURA THE LABEL
Illoura the Label ~ Essential Knit Romper Mauve Stripe Sale price$79.00
Illoura the Label ~ Essential Knit Pants Mauve StripeIlloura the Label ~ Essential Knit Pants Mauve Stripe
ILLOURA THE LABEL
Illoura the Label ~ Essential Knit Pants Mauve Stripe Sale price$75.00
Illoura the Label ~ Essential Knit Jumper Mauve StripeIlloura the Label ~ Essential Knit Jumper Mauve Stripe
ILLOURA THE LABEL
Illoura the Label ~ Essential Knit Jumper Mauve Stripe Sale price$75.00
Blossom Romper Natural - Size 2Blossom Romper Natural - Size 2
ILLOURA THE LABEL
Blossom Romper Natural - Size 2 Sale price$79.00
Blossom Romper Coral - Size 2Blossom Romper Coral - Size 2
ILLOURA THE LABEL
Blossom Romper Coral - Size 2 Sale price$79.00
A smiling child with blonde hair stands barefoot, wearing a white T-shirt with red text and Thea Shorts Marigold by ILLOURA THE LABEL, featuring an elasticated waist. One hand is on their hip while the other is raised playfully against a plain light background.
ILLOURA THE LABEL
Thea Shorts Marigold Sale price$59.00
Crochet Hat Sunset StripeCrochet Hat Sunset Stripe
ILLOURA THE LABEL
Crochet Hat Sunset Stripe Sale price$42.00 Regular price$59.00
A young girl in a sleeveless cream top and the ILLOURA THE LABEL Lennie Skirt Watermelon with an elasticated waistband stands barefoot against a plain light-colored wall, looking to the side. Her hair is long and loose. The setting is minimalist and bright.A young girl faces the wall, wearing a cream-colored smocked top and the Lennie Skirt Watermelon by ILLOURA THE LABEL, which features an elasticated waistband. Her long, light brown hair cascades down her back against the plain, light-colored background.
ILLOURA THE LABEL
Lennie Skirt Watermelon Sale price$49.00 Regular price$69.00
A young boy stands barefoot against a light background, wearing a cream oversized Sunseeker Tee by ILLOURA THE LABEL, made of breathable cotton, paired with red shorts. The tee features the text "SUNSCREEN." He has a relaxed expression with his hands at his sides.A boy stands barefoot on a light floor against a plain background, wearing an oversized beige Sunseeker Tee from ILLOURA THE LABEL made of breathable cotton with red text, paired with matching red shorts. He shields his eyes with one hand.
ILLOURA THE LABEL
Sunseeker Tee Sale price$55.00
A young girl with long dark hair sits on a wooden stool against a plain white wall, wearing the Crochet Mini Sunset Stripe dress by ILLOURA THE LABEL. The vibrant crochet dress features horizontal bands in red, white, and yellow. Her expression is calm and relaxed.A young girl with long dark hair is wearing the Crochet Mini Sunset Stripe dress by Illoura The Label. She is barefoot on a light-colored floor against a plain background, arms positioned behind her back, gazing at the camera.
ILLOURA THE LABEL
Crochet Mini Sunset Stripe Sale price$77.00 Regular price$110.00
A young child with light brown hair stands barefoot, gazing at a blank wall. They're dressed in a vacation-style, colorful outfit from ILLOURA THE LABEL, featuring Crochet Shorts Sunset Stripe with Retro Sunset hues in red, yellow, and white horizontal patterns.A young child with long blonde hair stands barefoot on a light-colored floor, wearing ILLOURA THE LABEL's Crochet Top Sunset Stripe and matching shorts in vibrant hues of red, blue, and yellow. The background is a plain, light wall.
ILLOURA THE LABEL
Crochet Shorts Sunset Stripe - Size 6 Sale price$56.00 Regular price$79.00
A young child stands barefoot against a plain backdrop, adorned in ILLOURA THE LABEL's Crochet Top Sunset Stripe, an outfit featuring sunset hues of red, orange, and white. The ensemble is made with 100% cotton crochet and complements the child's long, wavy hair and neutral or slightly pensive expression.A young child with light brown hair stands barefoot, gazing at a blank wall. They're dressed in a vacation-style, colorful outfit from ILLOURA THE LABEL, featuring Crochet Shorts Sunset Stripe with Retro Sunset hues in red, yellow, and white horizontal patterns.
ILLOURA THE LABEL
Crochet Top Sunset Stripe Sale price$56.00 Regular price$79.00
A young blond boy stands barefoot on a white backdrop, wearing an ILLOURA THE LABEL beige cotton terry toweling t-shirt with "RUNNINGFOX" and size 6 Thea Shorts in Watermelon, featuring an elasticated waist, holding up a corner of his shirt with one hand.A barefoot child with blonde hair stands on a light floor in a cream "SUNSEEKER" T-shirt and vibrant red Watermelon Thea Shorts by ILLOURA THE LABEL, featuring a cotton terry towelling fabric and elasticated waist. They shield their eyes with their right hand, posing against a plain white wall.
ILLOURA THE LABEL
Thea Shorts Watermelon - Size 6 Sale price$59.00
A toddler with curly hair stands against a light wall, wearing the bright red Mars Romper Watermelon by ILLOURA THE LABEL, adorned with coconut buttons. The child gazes slightly to the side with a curious expression.A curly-haired toddler stands barefoot on a light floor, reaching up to a white wall, wearing ILLOURA THE LABEL’s Mars Romper Watermelon with coconut buttons.
ILLOURA THE LABEL
Mars Romper Watermelon Sale price$49.00 Regular price$69.00
Opie Dress Summer DaisyOpie Dress Summer Daisy
ILLOURA THE LABEL
Opie Dress Summer Daisy Sale price$67.00 Regular price$95.00
A young blond child barefoot on a light floor stands against a plain background, wearing the Field Dress Lilac - Size 1 by ILLOURA THE LABEL, their gaze downward with a thoughtful expression.A young girl, standing barefoot against a light background, wears the ILLOURA THE LABEL Field Dress Lilac - Size 1. Her long, light brown hair falls over her shoulders as she gazes downward thoughtfully.
ILLOURA THE LABEL
Field Dress Lilac - Size 1 Sale price$89.00
A young girl with long dark hair stands barefoot, facing away. She embodies a relaxed vacation style in a matching ILLOURA THE LABEL beige cotton crochet top and their Crochet Shorts Ecru. The background features a plain, light-colored wall and floor.A young girl with long dark hair is standing against a plain background, wearing the Crochet Shorts Ecru by ILLOURA THE LABEL and a cream-colored cotton crochet tank top.
ILLOURA THE LABEL
Crochet Shorts Ecru Sale price$53.00 Regular price$75.00
A young girl with long brown hair stands against a plain background, wearing an ILLOURA THE LABEL Crochet Top Ecru cotton tank top paired with matching shorts. Her hands rest by her sides as she maintains a neutral expression, embodying a simple yet elegant style.Against a simple light background, a young girl with long dark hair stands barefoot and slightly turned to the side, dressed in ILLOURA THE LABEL's Crochet Top Ecru along with matching shorts.
ILLOURA THE LABEL
Crochet Top Ecru Sale price$53.00 Regular price$75.00
Young boy wearing the henna pants in cornflower.Young boy wearing the henna pants in cornflower and beige t shirt.
ILLOURA THE LABEL
Hennie Pants Cornflower - Size 6 Sale price$49.00 Regular price$69.00
Little girl wearing the chunky knit jumper in natural with a pink skirt.A young girl wearing the Chunky knit jumper in natural with a pink skirt.
ILLOURA THE LABEL
Chunky Knit Jumper Natural - Size 7 Sale price$45.00 Regular price$89.00
Young boy wearing the poet tee undyed with the hennie cornflower pants.Young boy wearing the poet tee undyed and the henna cornflower pants.
ILLOURA THE LABEL
Poet Tee Undyed - Size 7 Sale price$39.00 Regular price$55.00
Young girl wearing knit vest in cocoa with a pink skirt.Young girl wearing the knit vest in cocoa and a pink skirt.
ILLOURA THE LABEL
Knit Vest Cocoa Sale price$49.00 Regular price$69.00
The poet knit pants in biscuit.The back of the poet knit pants in biscuit.
ILLOURA THE LABEL
Poet Knit Pants Biscuit Sale price$33.00 Regular price$54.00
Girl standing against white background with Penny blouse tucked into Vali bloomersRear view of girl wearing Penny blouse and Vali bloomers
ILLOURA THE LABEL
Vali Bloomer - Size 000 Sale price$22.00 Regular price$44.00

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