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Illoura The Label seeks to make timeless baby, children's and womenswear that will be cherished for years to come. Each piece in the Illoura collection is thoughtfully designed in their studio by the sea in Gippsland, Victoria. Illoura prioritise quality over quantity, creating considered and concise collections full of heirlooms destined to remain cherished pieces to be passed down through generations.

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19 products

Illoura the Label - Maggie Dress Pink SaltIlloura the Label - Maggie Dress Pink Salt
ILLOURA THE LABEL
Illoura the Label - Maggie Dress Pink Salt Sale price$89.00
Illoura the Label - Elsie Blouse WhiteIlloura the Label - Elsie Blouse White
ILLOURA THE LABEL
Illoura the Label - Elsie Blouse White Sale price$75.00
Illoura the Label - Nikkou Pants GingerIlloura the Label - Nikkou Pants Ginger
ILLOURA THE LABEL
Illoura the Label - Nikkou Pants Ginger Sale price$56.00 Regular price$79.00
Illoura the Label - Croissants Tee Ginger - Size 2Illoura the Label - Croissants Tee Ginger - Size 2
ILLOURA THE LABEL
Illoura the Label - Croissants Tee Ginger - Size 2 Sale price$55.00
Illoura the Label - Basic Tee Cocoa StripeIlloura the Label - Basic Tee Cocoa Stripe
ILLOURA THE LABEL
Illoura the Label - Basic Tee Cocoa Stripe Sale price$55.00
Illoura the Label - Floral Knit Vest MauveIlloura the Label - Floral Knit Vest Mauve
ILLOURA THE LABEL
Illoura the Label - Floral Knit Vest Mauve Sale price$75.00
Illoura the Label - Scrunchie MauveIlloura the Label - Scrunchie Mauve
ILLOURA THE LABEL
Illoura the Label - Scrunchie Mauve Sale price$15.00
Illoura the Label - Scrunchie Red PlaidIlloura the Label - Scrunchie Red Plaid
ILLOURA THE LABEL
Illoura the Label - Scrunchie Red Plaid Sale price$15.00
Illoura the Label - Eden Dress Red PlaidIlloura the Label - Eden Dress Red Plaid
ILLOURA THE LABEL
Illoura the Label - Eden Dress Red Plaid Sale price$95.00
Illoura the Label - Essential Knit Romper Mauve StripeIlloura the Label - Essential Knit Romper Mauve Stripe
ILLOURA THE LABEL
Illoura the Label - Essential Knit Romper Mauve Stripe Sale price$56.00 Regular price$79.00
A young girl stands barefoot against a light background, wearing a large red ribbed sweater and ILLOURA THE LABEL's Essential Knit Pants in Mauve Stripe. With a hand on her hip, she gazes left, effortlessly capturing retro flair while embracing comfort and style.A young child with long hair sits in a white chair, smiling and wearing a red sweater, red beanie, and Illoura the Label - Essential Knit Pants in Mauve Stripe. The organic cotton outfit from ILLOURA THE LABEL appears relaxed and joyful, with a light curtain in the background.
ILLOURA THE LABEL
Illoura the Label - Essential Knit Pants Mauve Stripe Sale price$53.00 Regular price$75.00
Sold outA smiling child with long blonde hair stands barefoot against a plain background, wearing the Illoura the Label Essential Knit Jumper in Mauve Stripe by ILLOURA THE LABEL. Paired with cream wide-legged pants, this sustainable organic cotton outfit radiates comfort and style.A child with shoulder-length hair stands barefoot on a light floor, facing away, wearing an Illoura the Label Essential Knit Jumper in mauve stripe and beige ribbed pants made from sustainable organic cotton. A soft white wall serves as the serene backdrop.
ILLOURA THE LABEL
Illoura the Label - Essential Knit Jumper Mauve Stripe - Size 8 Sale price$53.00 Regular price$75.00
A young girl in a sleeveless cream top and the ILLOURA THE LABEL Lennie Skirt Watermelon with an elasticated waistband stands barefoot against a plain light-colored wall, looking to the side. Her hair is long and loose. The setting is minimalist and bright.A young girl faces the wall, wearing a cream-colored smocked top and the Lennie Skirt Watermelon by ILLOURA THE LABEL, which features an elasticated waistband. Her long, light brown hair cascades down her back against the plain, light-colored background.
ILLOURA THE LABEL
Lennie Skirt Watermelon Sale price$49.00 Regular price$69.00
A young girl with long dark hair sits on a wooden stool against a plain white wall, wearing the Crochet Mini Sunset Stripe dress by ILLOURA THE LABEL. The vibrant crochet dress features horizontal bands in red, white, and yellow. Her expression is calm and relaxed.A young girl with long dark hair is wearing the Crochet Mini Sunset Stripe dress by Illoura The Label. She is barefoot on a light-colored floor against a plain background, arms positioned behind her back, gazing at the camera.
ILLOURA THE LABEL
Crochet Mini Sunset Stripe - Size 1 Sale price$77.00 Regular price$110.00
A young child with light brown hair stands barefoot, gazing at a blank wall. They're dressed in a vacation-style, colorful outfit from ILLOURA THE LABEL, featuring Crochet Shorts Sunset Stripe with Retro Sunset hues in red, yellow, and white horizontal patterns.A young child with long blonde hair stands barefoot on a light-colored floor, wearing ILLOURA THE LABEL's Crochet Top Sunset Stripe and matching shorts in vibrant hues of red, blue, and yellow. The background is a plain, light wall.
ILLOURA THE LABEL
Crochet Shorts Sunset Stripe - Size 6 Sale price$56.00 Regular price$79.00
A toddler with curly hair stands against a light wall, wearing the bright red Mars Romper Watermelon by ILLOURA THE LABEL, adorned with coconut buttons. The child gazes slightly to the side with a curious expression.A curly-haired toddler stands barefoot on a light floor, reaching up to a white wall, wearing ILLOURA THE LABEL’s Mars Romper Watermelon with coconut buttons.
ILLOURA THE LABEL
Mars Romper Watermelon Sale price$49.00 Regular price$69.00
A young girl with long dark hair stands barefoot, facing away. She embodies a relaxed vacation style in a matching ILLOURA THE LABEL beige cotton crochet top and their Crochet Shorts Ecru. The background features a plain, light-colored wall and floor.A young girl with long dark hair is standing against a plain background, wearing the Crochet Shorts Ecru by ILLOURA THE LABEL and a cream-colored cotton crochet tank top.
ILLOURA THE LABEL
Crochet Shorts Ecru Sale price$53.00 Regular price$75.00
A young girl with long brown hair stands against a plain background, wearing an ILLOURA THE LABEL Crochet Top Ecru cotton tank top paired with matching shorts. Her hands rest by her sides as she maintains a neutral expression, embodying a simple yet elegant style.Against a simple light background, a young girl with long dark hair stands barefoot and slightly turned to the side, dressed in ILLOURA THE LABEL's Crochet Top Ecru along with matching shorts.
ILLOURA THE LABEL
Crochet Top Ecru - Size 3 Sale price$53.00 Regular price$75.00
The poet knit pants in biscuit.The back of the poet knit pants in biscuit.
ILLOURA THE LABEL
Poet Knit Pants Biscuit Sale price$33.00 Regular price$54.00

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