Skip to content

Cart

Your cart is empty

Illoura The Label seeks to make timeless baby, children's and womenswear that will be cherished for years to come. Each piece in the Illoura collection is thoughtfully designed in their studio by the sea in Gippsland, Victoria. Illoura prioritise quality over quantity, creating considered and concise collections full of heirlooms destined to remain cherished pieces to be passed down through generations.

Sort by

31 products

Thea Shorts WatermelonThea Shorts Watermelon
Basic Tee Mushroom StripeBasic Tee Mushroom Stripe
Mars Romper WatermelonMars Romper Watermelon
Opie Dress Summer DaisyOpie Dress Summer Daisy
Field Dress LilacField Dress Lilac
Pip Romper Summer DaisyPip Romper Summer Daisy
Crochet Shorts EcruCrochet Shorts Ecru
Crochet Top EcruCrochet Top Ecru
A young child with long blond hair stands barefoot against a plain light gray background. They are dressed in ILLOURA THE LABEL's "Crochet Pants Coral" outfit, which includes a sleeveless pink knit top adorned with ruffles and a bow at the chest, paired with matching wide-legged pants featuring an elasticated waistband. They look slightly to the side.A young child with long blond hair, seen from behind, stands barefoot on a light-colored floor. They are wearing the Crochet Vest Coral and matching wide-legged pants from ILLOURA THE LABEL. The background is plain and light-colored.
A young child with long, blonde hair is facing away and walking barefoot. They are wearing ILLOURA THE LABEL's Crochet Vest Coral in a delicate cotton crochet design, paired with matching pants. The background features a plain, light-colored wall and floor.A young child with long, blonde hair stands barefoot on a light-colored floor. They are wearing a matching set in a coral colourway, featuring the Crochet Vest Coral from ILLOURA THE LABEL and wide-leg pants. Looking to the side with their hands behind their back, they exude effortless charm.
A young child with blonde hair stands barefoot on a light floor, wearing the ILLOURA THE LABEL Tilly Blouse Embroidered, a white sleeveless swing top adorned with colorful embroidery and floral trim around the neckline, paired with pink crochet pants. The airy cotton voile fabric complements the child's relaxed pose as they look down with arms slightly extended to the sides. The background is plain and light-colored.A young child with long blonde hair is seen from the back, wearing the Tilly Blouse Embroidered by ILLOURA THE LABEL, a sleeveless swing top featuring floral trim and embroidered details. The child pairs this with wide-legged, pink crochet pants. Barefoot, the child appears to be walking or moving in a simple, light-colored indoor space.
Young girl wearing thin knit pants in sweet pea.Young girl wearing thin knit pants in sweet pea with matching oversized top.
Sold outYoung girl wearing the crochet pant in ecru with matching vest.Young girl wearing the crochet pant in ecru with matching vest.
Young girl wearing the crochet vest in ecru with matching pants.Young girl wearing the crochet pant in ecru with matching vest.
Young girl wearing the florence dress in buttercup.Young girl wearing the florence dress in buttercup.
Young girl wearing the Sadie overalls in buttercup.Young girl wearing the Sadie overalls in buttercup.
Young girl wearing the tilly blouse in buttercup.Young girl wearing the tilly blouse in buttercup from the back.
Young boy wearing the henna pants in cocoa stripe with a pink t shirt.Young boy wearing the henna pants in cocoa stripe with a pink t shirt.
ILLOURA THE LABEL
Hennie Pants Cocoa Stripe Sale price$53.00 Regular price$75.00
Young boy wearing the henna pants in cornflower.Young boy wearing the henna pants in cornflower and beige t shirt.
ILLOURA THE LABEL
Hennie Pants Cornflower Sale price$49.00 Regular price$69.00
Little girl wearing the chunky knit jumper in natural with a pink skirt.A young girl wearing the Chunky knit jumper in natural with a pink skirt.
ILLOURA THE LABEL
Chunky Knit Jumper Natural Sale price$63.00 Regular price$89.00
Young girl wearing the luna pinafore in cocoa.Young girl wearing the luna pinafore in cocoa with her hands in her pockets.
ILLOURA THE LABEL
Luna Pinafore Cocoa Sale price$60.00 Regular price$85.00
Young boy wearing the poet tee undyed with the hennie cornflower pants.Young boy wearing the poet tee undyed and the henna cornflower pants.
ILLOURA THE LABEL
Poet Tee Undyed Sale price$39.00 Regular price$55.00
Young girl wearing the poise skirt in sweet pea and a brown vest.Young girl wearing the poise skirt in sweet pea and a brown vest.
ILLOURA THE LABEL
Posie Skirt Sweet Pea Sale price$53.00 Regular price$75.00
Young girl wearing knit vest in cocoa with a pink skirt.Young girl wearing the knit vest in cocoa and a pink skirt.
ILLOURA THE LABEL
Knit Vest Cocoa Sale price$49.00 Regular price$69.00
Young girl wearing the yumi dress in natural.Young girl wearing the yumi dress in natural.
ILLOURA THE LABEL
Yumi Dress Natural Sale price$60.00 Regular price$85.00
A young kid wearing the essential knit pants in biscuit and cocoa jumper.The essential knit pants in biscuit.
ILLOURA THE LABEL
Essential Knit Pants Biscuit Sale price$42.00 Regular price$69.00
The poet knit pants in biscuit.The back of the poet knit pants in biscuit.
ILLOURA THE LABEL
Poet Knit Pants Biscuit Sale price$33.00 Regular price$54.00
A young kid wearing the essential knit jumper in cocoa with matching beanie.The essential knit jumper in cocoa.
ILLOURA THE LABEL
Essential Knit Jumper Cocoa Sale price$45.00 Regular price$74.00
Sold outGirl wearing shirred white crop top, standing against a sandstone wall.Rear view of girl wearing white shirred crop top standing against a curved rock wall.
ILLOURA THE LABEL
Shirred Crop Sale price$39.00 Regular price$64.00
Girl standing against white background with Penny blouse tucked into Vali bloomersRear view of girl wearing Penny blouse and Vali bloomers
ILLOURA THE LABEL
Vali Bloomer Sale price$31.00 Regular price$44.00
Girl wearing knit tee and short set in olive, showing the short waistband by lifting up the tee Girl turned to face a wall while wearing the olive tee and short set
ILLOURA THE LABEL
Thin Knit Shorts Sale price$32.00 Regular price$64.00